Plastic bottles are one of the major causes of environmental pollution. Bottled-water manufacturers have been hit by low sales in recent years. This is because environmentally conscious consumers are opting for more sustainable alternatives. However, Waiakea Water has continued experiencing remarkable sales.
The company has carved a niche for itself by packaging its naturally-derived water in eco-friendly material. The company’s global philosophy has also endeared it to its customers.
Promoting a Sustainable Alternative
Waiakea Spring founder Ryan Emmons attests that he launched the brand after realizing that the water he and his family drank during their winters and summers in Hawaii was natural, pure, and healthy.
His company directly sources the water from sustainable water sources, which do not pose any risk to the long-term wellbeing of humanity. It is sourced from a pristine source, which is located on Hawaii’s Big Island.
Thereafter, it is meticulously filtered through the Mauna Loa volcano to remove impurities. This process similarly enriches the water with an exceptional composition of minerals and electrolytes.
According to Specialty Foods, Waiakea water prides itself in being a sustainable and renewable resource, which is harvested from an aquifer that has a recharge rate of 1.4 billion gallons. The water is bottled expertly at a facility that majorly uses renewable energy. Learn more about Waiakea Water: http://www.charmcitybeverage.com/water/waiakea-hawaiian-volcanic-water
This sustainable aspect similarly comes into play when it comes to the manner in which the water is packaged. The company’s products are certified CarbonNeutral® because packaging is undertaken using high grade material and recycled polyethylene terephthalate. This material is manufactured using less energy when compared to virgin and regular plastic bottles. The process also cuts carbon emissions by over 90 percent
Waiakea’s CSR Activities
Since its formation, the company has had a social responsibility component within its business model. Mr. Emmons points out that from the beginning, he noticed that no water packaging firm was fully dedicated to addressing the prevailing natural, environmental, and social problems.
It is in line with this that Emmons sought a partnership with Pump Aid, a charitable organization that is dedicated to the supply of clean water in less privileged communities. As a result of this partnership, over 500 million liters of water have been donated.
A report from PR Newswire, Waiakea water recently expanded its humanitarian activities to Malawi, where it is supplying clean water in rural villages. This initiative has already benefitted thousands of rural families in the country.
The company is also seeking to team up with stakeholders to provide sanitary solutions to Malawian villages. Besides this, Waiakea is devoted to the implementation of well-grounded ethical practices.