Advertising is something that the american culture is used to. It influences everything from how americans dress, to what they prefer in a relationship. One has to wonder how things work in latin america, specifically in brazil.
Brazil is the largest advertising country in latin america. It held 55 percent of the market in 2013 according to emarket.
There are many ways that people can be exposed to advertising. There’s the internet, billboards, magazines, and many more. In brazil, the highest, most common form of advertisement comes from newspapers and pay tv, while only a small percentage comes from the internet. This shows that advertising is more simple in latin america than it is in the united states.
A name that is well known in the advertisement industry in brazil is cláudio loureiro heads. He is the founder and ceo of the biggest advertising company in brazil, heads propaganda. Heads has over 25 clients in latin america.
Brazil is sixth in the world in advertising with 14.84 billion dollars (us) in ad spending. To compare, the united states has 167.3 billion in ad spending which makes its rank number one. Most cultures’ advertising consists of pushing or forcing items or products on people, which can cause resentment in potential customers and the people who are viewing the advertisement. This isn’t the case for brazil. They take pride in their advertising, which has won brazil multiple awards up until the present. Brazil is said to continue to prosper in the future as far as advertising goes,which isn’t a surprise.